Incentive Logic, Inc. leverages Sypherlink to enhance service offering

Data analytical software enhances incentive/loyalty solution 

Dublin, OH, Nov. 11, 2003 -- Sypherlink, a leading technology firm that enables information sharing across multiple data sources and provides information access controls, and Incentive Logic, Inc. have entered into a strategic alliance that will further enhance its current customer-loyalty service offering.

Incentive Logic, a results-oriented, relationship marketing solution provider for many of the world's leading companies, will leverage Sypherlink's technology to analyze key data points that may reside across its clients' multiple enterprise systems for more effective and efficient profiling and trend analysis.

"This new ability will enable our clients to understand more about their customers' buying habits and drivers," said Bill McCormick, President and CEO of Incentive Logic. "By leveraging this information, our Clients can better tailor their product and service offerings."

"Incentive Logic has established itself as a forward-thinking market leader with an impressive and rapidly growing list of clients," said James Paat, Sypherlink President and CEO. "We're excited to have been selected to be a key component of this growth initiative."

About Incentive Logic
Incentive Logic(www.incentivelogic.com) is an established market leader in proving strategically designed incentive and loyalty programs that are designed to achieve corporate objectives. Incentive Logic is an innovative marketing services company that offers a full-line of incentive and reward software and services that enable companies to motivate, thank or reward customers, increase partners' promotional effectiveness and recognize or drive employee productivity. Our platform fills critical needs for clients in establishing incentive programs, such as quick set-up, client branding, cost-effectiveness, real-time reporting and comprehensive data collection and reporting. Incentive Logic works with clients as a strategic partner to provide fully outsourced, end-to-end incentive solutions. Founded in 1998, Incentive Logic, Inc. is a privately held company headquartered in Scottsdale, Arizona.

About Sypherlink
Sypherlink (www.sypherlink.com) is a software firm that delivers patent-pending technology to accelerate the data sharing process across multiple data sources. By automating the tasks associated with data discovery and mapping and providing information access controls, Sypherlink helps global 1000 companies, state and federal agencies and health care providers to more effectively and efficiently leverage critical information. Sypherlink is headquartered in Dublin, OH and maintains an office in Washington D.C.