Sypherlink Hires Director of Marketing

DUBLIN, Ohio, July 12, 2005 -- Sypherlink, Inc., a data-management software company, today announced the hiring of Kristina Campbell as director of marketing. Campbell is responsible for Sypherlink's communications and sales support efforts including channel partner programs, direct marketing, advertising, public relations and event management.

"Kristy has a deep background in developing and managing marketing programs that have increased sales for fast-growing software and high-tech firms," said James Paat, Sypherlink CEO. "Kristy's role will be instrumental in our ability to meet our business objectives and, specifically, in taking advantage of the key channel partnerships we've established with companies like IBM, Compuware, Allen Systems Group, Teradata and Unisys."

Prior to joining Sypherlink, Campbell managed the marketing efforts of multiple software and technology organizations, beginning with Logica CMG, a UK-based IT services firm. While with Logica, she managed marketing efforts for the wireless software unit within the America's region. She then went to work for Columbus-based Ron Foth Advertising, where she managed the agency's relationship with top client LCI International (now Qwest Communications). She left the agency side of marketing to work for three consecutive fast-growing software firms: Sterling Commerce, EC Outlook, and CMS Communications (now Evolving Systems). While with these companies, she honed her skills in creating and managing targeted communications utilizing direct marketing, event management, web marketing, product positioning, analyst and public relations.

Most recently, Campbell held the position of marketing director for Title First Agency, one of the largest independent title companies in the nation and a pioneer in technology to support real estate transactions.

Campbell holds a B.S. in Journalism from Ohio University's E.W. Scripps School of Journalism and a MBA from Ashland University. She lives in Dublin, Ohio.

About Sypherlink, Inc.

Sypherlink, Inc. is a privately-held data management software company serving the global 1000, public sector organizations, and any company with a need to manage or access information across multiple data sources. Sypherlink's HarvesterTM suite of products significantly reduces the time and cost associated with data sharing and data-integration initiatives by enabling companies to quickly understand and normalize their data. Today, this process - an essential first step in every data-sharing initiative - is manual, costly, and error-prone. Harvester automates this process, resulting in a much faster, less costly and higher-quality implementation. Performance benchmarks of the Harvester solution have shown a 50 to 85 percent reduction in the time and costs associated with data sharing and integration initiatives. Sypherlink was founded in 2001 and is based in Dublin, Ohio.

For more information, please contact:
Kristy Campbell
Director of Marketing
Sypherlink
Phone: 614-652-6100 x6113
kcampbell@sypherlink.com